Convention and Exhibition Economics and Management

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Program Infomation

The progam aims to train students to become applied interdisciplinary talents with high qualities who master methods for exhibition planning and marketing and can skilfully make use of media creative design technologies. Students will systematically master basic knowledge and professional skills for exhibition marketing, boast good media creative design abilities, grasp the technical characteristics of exhibition and event marketing in new media environment, becoming versatile senior talents in international exhibition industry who can skilfully apply media design technologies and conduct online and offline integrated communication.
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